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Usually, at the bottom of my posts I disclose that I own Apple Inc. (NASDAQ: AAPL) stock. Over the past couple years, it's been a nice fundamental stock with easy to read technical indicators that have allowed me to add to my retirement account.

But if you're using technicals to get in and out of a stock, you have to pay close attention to what is going on, and my attention was elsewhere during a recent project deadline. Behind my back, the stock dropped from the $170s to the $130s in the space of my busy single month.

My loss could well be your gain. Apple has leapt to a 10.6% market share in notebooks, and Piper Jaffray's Gene Munster expects Apple to show significant year-over-year sales gains with almost 3 million Macs and 11 million iPods. Recent customer surveys of people planning to buy a new computer have 34% interested in a Mac. But the recent general market, as well as fears about Google, Inc. (NASDAQ: GOOG)'s Android phone challenging the iPhone, have depressed the price. I've added to my portfolio at this price, as a result.

But don't take my word for it. Finance guru Jim Cramer also agrees that this recent drop in price makes Apple an attractive bargain:

Consumer confidence hit a five month high, according to a Reuters/University of Michigan survey. However, for those hoping for a recovery, that good news comes with a lot of negative.

General consumer spending dipped, probably in no small part to a dip in personal income of 0.7% in July, according to recent numbers. Also up, price increases that have pushed inflation to a 17-year high that has eroded consumer buying power. Both of these work to negate any impact consumer confidence might have.

Also adding weight to the market are worries and uncertainties surrounding the effect hurricane Gustav will have on oil production, ending a long run of lowering oil prices. Expect higher gas prices.

With all these worries on people's minds, here are today's unofficial closing bell levels:

DJIA: 11,543.96 -171.22 (-1.46%)
NASDAQ: 2,367.52 -44.12 (-1.83%)
S&P 500: 1,287.23 -13.45 (-1.03%)
10-Year Bond: 3.81% +0.03 (0.79%)

After a strong quarterly report, Apple, Inc. (NASDAQ: AAPL) took a dive into the low $150s, much to the surprise of many. It was largely attributed to the worry investors paying close attention to the quarterly call had about the health of Apple's CEO Steve Jobs. Jobs had been treated for a form of cancer in 2004, which he only updated the world about after he'd been successfully treated. This secrecy forced many to wonder if his recent change in physical appearance was related to a recurrence of the cancer. With posts and news stories wondering the same thing out loud, the solid quarterly report played second fiddle to people's fears about an Apple without it's iconic leader.

Although the company and man are intertwined, if Steve is really telling the truth, then Apple has a lot of positive news on the books. One great fear about Apple's profits is that the iPhone would cannibalize iPod sales in a large manner. This quarterly report showed iPod sales were up 12%!

Another reason for the drop in the price is that Apple has announced it will be throwing lots of developmental money at a new project of some sort. While that may depress the price, it does hint that Apple might well have another edgy new product being developed. Between the investment in research and Steve's health scare depressing the price, Apple investors may have a solid entry point for a long term investment play in the stock, and it stands a good chance of beginning a recovery as business as usual continues on.

Not too long ago Southwest Airlines Co. (NYSE: LUV) used fuel hedging to lock in a $2.19 average per gallon fuel price with its providers. Betting that prices were going to rise, they took a gamble and agreed to pay a set price for a large amount of fuel for their operating costs.

This isn't the first time an airline has done this. But if the cost of fuel had gone down, Southwest would have been sitting on an obligation to pay for fuel at a higher than market price. Fortunately for Southwest, the bet cashed in, and so did Southwest. The Airline company was able to buy fuel at a rate cheap enough to keep its costs lower than rival companies. Southwest reported this week that it increased revenue by 11%, earning $321 million, or 44 cents a share.

But Southwest's fuel hedging earning the company $511 million. When that sweet deal ends, Southwest will be facing fuel costs almost double what they've been paying over this last year. As a nod to that Southwest is slowing growth.

Despite the worries about the upcoming adjustments, Southwest has continued its canny ability to stay nimble and profitable. This is the company's 69th straight profitable quarter.

Another quarter of rising foreclosures has been observed.

Continental Airlines, Inc. (NYSE: CAL) is making cuts due to rising fuel costs:

In the latest BloggingStockCast, I talk about increasing sales of Apple, Inc. (NASDAQ: AAPL)'s computers in the retail space.

A new bit of research is out that shows CEOs are feeling the effects of the economy, much like everyone else...

Tax rebates are starting to arrive, and many retailers are looking for ways to get your money from you with enticing deals.

Intel Corporation (NASDAQ: INTC) announced its first quarter (Q1) earnings today. Intel, the world's largest maker of computer chips, made some 25 cents a share, or some $1.44 billion. The higher than expected revenue of $9.67 billion, however, beat out analyst's expectations, which is probably why shares in after-hours trading have been trending upwards. This same time last year Intel saw $1.64 billion and 28 cents a share, demonstrating that Intel is feeling the economic pinch that everyone else is, despite beating expectations.

All in all, that's a 12% drop in year-over-year profits when comparing the same quarter.

Next quarter Intel is expecting $9 to $9.6 billion in sales.

Nokia Corporation (ADR) (NYSE: NOK) is a well known, and quite successful phone manufacturer. So it's no surprise to find out that, like many other companies, they've felt a need to come out with a phone that competes with Apple, Inc (NASDAQ: AAPL)'s very successful iPhone.

Nokia has announced that they're working on 'an iPhone killer' according to this article at Forbes with the 5800 Tube. Well, since I started keeping track of Apple's stock as an investor myself (so keep in mind my bias), I've seen a number of iPod killers come and go. And I've seen on iPhone killer come and go. And they've all made similar mistakes in their approaches, so I've come up with four points to help Nokia, and other potential smartphone makers, go up against the iPhone without more flops. Because after all, those who don't learn from history are doomed to repeat it.

1) Do not announce that your device is a 'killer.'

The moment you announce that you are working on a 'killer' you've just raised expectations. Apple already has a halo of hard to meet expectations around it, leading invariably to disappointed fans when the actual device comes out (what, the iPhone doesn't make TOAST? Are you kidding me? I thought it would have a terabyte of memory and make toast!). So now you've not only set yourself up to have to beat a popular and bestselling device, but you're expected to beat it in a big way! You're not expected to just match it now, but also beat it.

Interested in maybe hearing your voice on the BloggingStockCast? Leave a comment for the show by calling 567-226-4583 and leaving a message!

Today's topic: let's just call it a recession and move on!

Previous BloggingStockCasts:

• Starbucks focuses on the coffee

When your business is struggling with the competition and your stock price down, it's time to focus on the fundamentals that got you the leg up when you first started. At least that's what Starbucks (NASDAQ: SBUX) seems to be thinking these days. Click below for video.

Interested in maybe hearing your voice on the BloggingStockCast? Leave a comment for the show by calling 567-226-4583 and leaving a message!

(I apologize for the temporarily wrong number on the video, the phone number handling the video there died! I'll get it right with tomorrow's BloggingStockCast -Tobias)