Barista machines recalled for fire hazard, Starbucks stock drops

Posted Oct 17th 2006 11:50AM by Sarah Gilbert
Filed under: Bad News, Products and Services, Starbucks (SBUX)

The top news for Starbucks Corporation (NASDAQ:SBUX) today? "Starbucks Recalls Barista Coffee Brewers." Immediately my brain lept to a strange but fascinating mental image, of Starbucks officials walking into stores worldwide and leading the black-aproned baristas back to green vans, loading them up and taking them home to Seattle.

But no. These are the "Barista Aroma" coffee brewing machines, 73,000 of the eight-cup stainless steel variety. Defective wiring can cause overheating, burns, and melting, and could potentially be a fire hazard, although no fires have been reported. It's a sad day for home coffee lovers, who raved about the machine on review sites.

SBUX shares were down 59 cents on the news, to $37.81, a drop of 1.54%.

Tags: barista, barista aroma, barista aroma recall, barista coffeemaker, barista recall, BaristaAroma, BaristaAromaRecall, BaristaCoffeemaker, BaristaRecall, coffee brewer, coffee maker, CoffeeBrewer, CoffeeMaker, recall, sbux, starbucks

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Reader Comments (Page 1 of 1)

10-17-2006 @ 12:14PM

Gary E. Sattler said...

Not to worry.

Starbucks is a class operation. They'll come up with a class solution. Look at this stock drop as a possible buying opportunity.

Oh, by the way, Reuters has reported that the tax man is eyeing up Second Life and their "virtual" economy.

I just thought you'd like to know that.

10-17-2006 @ 12:39PM

Darwin Cyr said...

Walmart being one of the largest companies in the world. Walmart always makes billions of dollars no matter how the stock performs . How about rewarding your investors by increasing the dividend by more than mininal each year. I have been a investor for many years and can remember when my stock was worth $70.00 per share. Now Walmart stock never reaches $50.00.